In terms of augmented reality, there is currently no agreement with regards to where we can augment and what kinds of augmentation are unacceptable.
Both on and offline, tech companies are able to use all of the information they hold about us and use it to their advantage — “nudging” us towards decisions that are predominately in their interests, and not necessarily always in ours. As we move into more and more immersive and convincing online environments, we’ll have to determine when this kind of “nudge” becomes a “shove” as companies are given a greater opportunity to “hack” our cognition and undercut our agency.
