Behavioral Economics

In the digital age, technology has made life more convenient but has also led to the outsourcing of essential skills. The rise of…

Many successful behavioural policies are noteworthy for the impact they achieve with seemingly simple interventions. But complex…

Research suggests that human beings have a natural tendency towards seeing deeper meaning in ordinary things. We don’t just…

The debate between differentiation and distinctiveness in brand positioning is a false dichotomy. While distinctiveness is more…

The world is becoming increasingly polarized, as is seen through evidence of “us” versus “them” mindsets. Divisions have evolved…

Enjoyable emotions such as gratitude, pride, inspiration, or nostalgia can motivate people to behave in positive ways triggering…

Internet of Things (IoT) devices such as smart watches, smart energy meters, and telematics devices have great potential for…

When we think about wellbeing, we often think about our health, including our mental state. Research has found that good…

Hope is a positive emotion. It helps people to get through hard times. But hope can have a dark side: it keeps people from…

Successful innovation requires far more than a market gap, a visionary, funding, and new technology. Innovation is a behavioral…

Dark patterns, the “sludges” of the digital world, aim to distort consumers’ decision-making process. Dark patterns powered by…

Meat and dairy production causes considerable environmental damage, which most consumers are unaware of. Is the answer to this…

While it’s true that self-confidence partially comes from the feeling that the people around us approve of us (something we can’t…

Many behavioral interventions offer win-wins to firms, governments, and other stakeholders. However, research has shown that…

Targeting the right customers with the right message is one of the most established strategic goals in marketing. However,…

More and more people struggle with debt, and while people differ in their motivations, preferences, and their reasons not to pay,…

We’re generally poor at predicting how events will impact future states of happiness. And yet, if we’re going to make good…

A majority of commuters in the US choose to drive alone. We aimed to understand the influence of monetary incentives and…

How do you use a referral program to motivate people? We ran a large-scale experiment aimed at increasing referral volumes at our…

Effective digital health interventions may need to address a broad set of barriers in order to help a diverse population change…