Millennial Parents
90% of parents are millennials. What drives them?
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This is exactly how much to pay babysitters in each city
The average babysitting rate has jumped to more than $16 an hour across the country.
This is the insane amount millennials are spending on fitness
Americans spend more money on fitness than college tuition, a new study suggests
B2C Product Marketing to Millennial Parents
By focusing on the behaviors of millennial parents, we can gain a better understanding of how they're using digital resources to…
How brands are reaching millennial moms
There are 90 million millennial moms in the U.S., with a spending power of $200 billion. Bottom line, brands can't afford to get…
12 Things Millennial Parents Do That Horrify '80s Parents
Depending on who you ask, millennials are either the best or the worst parents ever. Generational characteristics run the gamut…
How Millennial Parents Are Raising Their Children Differently
Millennial parents are raising their kids differently in just about every way from parents in past generations.
Parenting Matters: Supporting Parents of Children Ages 0-8
Read chapter 2 Parenting Knowledge, Attitudes, and Practices: Decades of research have demonstrated that the parent-child dyad…
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